What I did:
I was a digital media intern for Animal Planet January 2016 - May 2016 and DAPS (discovery, animal planet and science) from June 2016 - August 2016. I got to work on everything from Puppy Bowl to Shark Week! A lot of my internship was creating original content for Facebook, Twitter, Snapchat, Instagram, Pinterest, Reddit and dot-com. Knowing Illustrator, Photoshop, Premiere, and After Effects gave me the opportunity to create a lot of creative content for Discovery's emerging digital marketing platforms. I was able to cut videos that received hundreds of thousands of views, shares and comments (some of which you can see below). I even was given my own show, Dr. Dee: Alaskan Vet, in which to manage all the social content and promotions around premieres.
What I learned:
Digital media is brand new, and even the smartest people in the industry are fighting to adjust to it's ephemeral nature. The second most important thing I learned? Once you graduate college, you don't stop learning. Even though I was the intern, I still felt like everyone around me was striving to teach themselves more about the ever-evolving, exponentially growing industry of digital media. I learned that having a job in this field isn't for the lazy, there's no room for idle-minded routine. I was pushed to stay on top of the latest digital trends. Make that copy a little more grabbing, analyze why that tune-in post didn't do well, figure out how other companies are capitalizing off Snapchat, etc.
I feel so blessed to have gotten the opportunity to work for one of the largest media companies in the world. Discovery is such a wonderful brand and so many intelligent and fun people work there. Below you can see some snippets from my time there.
A coworker and I launched a Pinterest account for the hit show Treehouse Masters on Animal Planet. I would weekly create about 5 different pins from the previous week's episode and write copy. The account gained traction immediately and even opened up opportunities for ad sales.
I was also given a lot of creative freedom with the Animal Planet Instagram account during my internship. Towards the end, I designed a campaign called #StaffTakeovers in which we featured animals owned by staff at Discovery.